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I chose YCS as my revenue experts, what happens next?

Rigorous online listing hygiene check to plan and render effective revenue management.

Curating your hotel’s revenue optimization plan

Planning is essential; we not only swear by it but also practice it. To improve your property’s competitiveness and revenue management, we have a decisive process in place.

STEP 1:Identification of Improvement Scope and Plan Of Action

  • We audit your property for existing OTA listings, content (photos, property details), rate parity and more.
  • Examine historical data to find strongest and weakest OTAs, booking lead time, guest segment, DoW.
  • Review your existing pricing and outline a new strategy.
  • Hotel website audit to check basic SEO, mobile responsiveness, loading speed, user experience.
  • Booking engine audit to check its integration, direct booking promotions, looker to booker widgets availability, direct booking prompts, exit pop-ups with offers, auditing existing booking software and payment gateways.
Identification of Improvement Scope and Plan Of Action

STEP 2:Online Visibility Optimisation

  • We update existing online profiles as per industry standards and recommended ways.
  • Register your property on a variety of meta search engines like TripAdvisor, Trivago, Kayak and more.
  • Identify new, relevant OTAs and register on them.
  • Forecast demand based on the audit and set the right room rates.
  • Maintain rate parity at all times across all channels.
  • Achieve the best price by updating rack rates and availability for the next 365 days.
  • Enrollment of the property on Google’s free hotel booking link (FBL) program to drive direct bookings.
Online Visibility Optimization

STEP 3:Competitor Analysis

  • First we identify your competitors and then perform compset analysis. Compset is identified with factors like hotel type, inventory, star rating, review score, ARR.
  • Analyse and compare their pricing strategy.
  • Examine competitors’ reviews.
  • Determine other benchmarking factors.
Competitor Analysis

STEP 4:Pricing Analysis

  • Identify your property’s business mix to achieve the best rate.
  • Identify market demands to implement dynamic pricing based on:
    1. Lead time
    2. Booking pace
    3. Day-Of-The-Week
    4. Booking patterns
    5. Upcoming/famous events in the locality
    6. Property reviews
  • Implement promotion strategies.
  • Gather market insights and industry recommended upsell strategies.
Pricing Analysis

STEP 5:Intelligent Reporting

  • We produce a daily pricing report to highlight revenue pickup per day, rate insights, ADR and more.
  • Revenue report to showcase booking patterns, actual revenue, booking pace analysis, day of the week and more.
  • Revenue report with forecast to speculate revenue based on future trends and present existing revenue details.
Intelligent Reporting

STEP 6:Continuous Analysis and Monitoring

  • We assess forecasted revenue vs actual revenues, shortfalls and update the plan of action.
  • Attempt to reduce OTA commission (one time process).
  • Train hotel staff on SOPs and best practices.
  • Act as your property’s contact agent for all OTA communication (Work closely with OTAs as a part of the hotel team).
On-going Analysis and Monitoring

This comprehensive methodology puts our revenue managers in the right spot to perform your hotel revenue management.

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